I remember when I first opened the windows to online coaching. I had been in network marketing for a few years and I loved helping people. I was a wellness coach and helped people lose weight through the company’s products and providing meal plans & workouts to my clients. However, I felt like I needed to help people in a much deeper way. A lot of my client’s would ghost on me. Others had a really hard time reaching their goals. I kept asking myself, why is it so difficult? You have the product, you have the meal plans and the workouts. Yet, people were still struggling to stick by it. I then joined a membership to learn more about online selling.
This is when I learned that there was an entire world of online coaches out there. Business coaches, marketing coaches, sales coaches, life coaches, anxiety coaches, relationship coaches, sex coaches, PCOS coaches, manifestation coaches, self love coaches, mindset coaches, life coaches, success coaches and the list goes on and on and on! I was mesmerized about the immense world of coaches in all the different fields. This is when I knew I had to expand my wings. I didn’t just want to sale products, I wanted to EMPOWER women.
It has been quite a journey. Changing niches, changing company names, changing my message and my content and going up and down the roller coaster of this beautiful journey called entrepreneurship. Until I finally found my purpose, my passion and my voice. This is when I decided to become a business & mindset coach.
However, I am not here to talk to you about my personal business journey. I’m here to tell you that if you have been thinking about becoming an online coach, You can and I’m going to tell you how.
The best way to do this is to first create an action plan. The easiest way to do this is by first figuring out what your dream business looks like, then reverse engineering from that.
So, let’s take you step by step!
STEP 1 : YOUR DREAM BUSINESS
What is it that you want? What is your end goal? What does your ideal client looks like? How do you help them? If you knew the answer would be a big fat YES, what would you ask for? This is your Vision. Having a vision is the most important step here. An entrepreneur without a vision is like a captain without a map and an end goal. Where the hell would a captain go if he didn’t have a destination and a way to get there.
This is going to help you find clarity around who you want to work with and how you want to help them. This is usually called a niche in the online business industry. Once you have a vision and a date for it, it is easier for you to reverse engineer your way back and easily create a structure for your new Online Coaching Business.
STEP 2: Your Marketing Plan
By this time you should have a clear vision of what you want. This includes what your business is about, who you serve, how you serve them and what you offer them. It’s time to create an action plan. I’ve attached a PDF to help you plan out your first year of business and set quarterly goals.
Once you have these goals in place you need to start thinking about the programs that you will be offering. What services you will be selling? Will you be working one on one with clients?
If your goal for the year is to make $100,000, then you know that every 3 months you would need to be making $25,000. With this information you need to start playing around with how you want to price your services and how you want to work with people. Make sure that it all aligns.
For example, if in 3 months your goal is to make 25k and your 1:1 program is only $100 for let’s say 1 week, that means you would have to work with 250 clients. That is a lot of work. Those are a lot of clients in very little time. You wouldn’t really have the time and energy to pull it off. However, if you decide to price your program at $2,500 that means you only have to work with 10 clients in those 3 months. That is very much doable and aligned. Now, you are probably thinking, well that is a lot of money. I could never sale a $2,500 service. The truth is, that it takes the same amount of effort to sale a $25 product as it takes to sale a $2,500 product or even a FREE product. It’s all about how much value you give in your services and how much you promote yourself. How much you put yourself out there. If a high ticket number feels hard and uneasy, you can start with offering a lower ticket offer like a self paced course or maybe single sessions to start getting comfortable with selling and raise your prices as you go. Another thing you can do is do some inner work to feel abundant. Sometimes it’s hard to see that we are good enough for people to invest in ourselves simply because we have hidden limiting beliefs that are blocking us from our full potential. With NLP, we can remove this limiting beliefs in our subconscious in a matter of minutes. If you have never heard of NLP, you can book a free session with me to help you remove, from the root, the limiting belief that is stopping you from dreaming big or stopping you from actually starting your business and charging for your services.
STEP 3: YOUR SERVICES
Now that you have a clear vision of what you want and a marketing plan in place, now it’s time to create your services. There are so many ways that you can deliver your services to your dream soul clients. The first thing you need to do is MARKET RESEARCH! What do your ideal clients want? What are their struggles? How can you help them? It’s easy to create something out of our own minds, but if it’s not what our ideal clients really need, it’s going to be really hard to sale. Get on as much research calls as you can. I know there are a lot of people who are willing to give you feedback if you offer them some guidance in whatever your area of expertise is. Jump into facebook groups. Ask questions. Have conversations. Start building connections. Ask what their struggles are and what their perfect solution to their problems would be. This is the most effective way for you to get clarity around what programs you can start creating.
Once you have all this valuable information in place, you can now start designing and creating your services. Here is a clear outline of how to structure your first coaching program.
1.What is the transformation you want your client to have?
2.What are the steps they need to take in order to get there?
3.How will you deliver these steps? Video, zoom calls, emails, voice texts, pdfs.. etc. Anyway you choose, make sure it aligns with your ideal client’s desires and ways of learning.
4.Give it a kick ass name that shows exactly what the program is about.
5.Create the content!
STEP 4: KNOW, LIKE & TRUST
Your last step is to start the know, like & trust process with your future clients. Numbers aren’t everything. However, in order to have a business you need sales, and in order to have sales you need to have clients. I do want you to remember that followers do not equal clients. Clients equal clients. You can have thousands of followers, but if you haven’t built the know like and trust factors with them, it’s going to be really hard to make sales. People don’t buy anything if they don’t feel like they trust the product or the seller. Here is the simplest way you can create this.
Create a Freebie
This can be a PDF, a video, a mini course, a challenge, a workbook or a discovery call. Something with a lot of value that you can give for free. The best thing you can offer can be the very first step they need to take in order to start their transformation. You give them a lot of value in this freebie, then offer to get much more results if they join your program.
Choose a platform.
Where does your ideal client hang out in? Instagram? Facebook? Youtube? Podcasts? Choose the platform where you know your clients are going to be there to listen or see you. Whatever you feel more comfortable doing. Do you love video? Maybe YouTube would be amazing. You love writing? Then a blog would be perfect. Do you love talking? Then a podcast would be perfect. There are so many ways you can deliver rich content. This is a way for you to set yourself up as a leader and an expert in your niche. For example, this blog. This is one of the main places I deliver very valuable free content for my audience. Then, I have links to my Instagram and my facebook group to send my audience there and start connecting with them in a deeper way. The methods are endless. You can have an email list, a facebook group or simpy connect with them through your IG stories. This is all about knowing where your ideal clients hangs out and what way you feel more comfortable with.
Write your content.
You can NEVER give too much for free. Giving free content is the best thing you can do for your business. This will help your audience see that you know what you are talking about. That you are the person that they want to work in. Even when you give a lot of valuable content it will never compare to the transformations that a person can get from working 1:1 with you. So never be afraid of sharing your knowledge. Of truly doing your best to help people through your free content.
In every piece of content make sure you are sending them to one of your freebies.
The idea is to take your potential clients through this amazing experience of knowing, liking and trusting you, so much that they are ready to take the leap and say YES to working with you!
KNOW: They will first find your content either through a blog post, an instagram post, a pinterest pin, a video or a podcast.
LIKE: Then they will be sent to a place where you are going to start building a connection. This can be a fb group, instagram, or email list.
TRUST: This is where they are maybe already downloaded one of your freebies and they know that you can help them. They love the work that you do and are now ready to work with you.
The last thing I want to say to you is to
JUST FUCKING GO FOR IT!
Here is the thing, you will never know until you try! Do not get stuck in the analysis paralysis. Don’t get stuck in the planning stage. So get out there. Make mistakes. Try different things. Change routes. Just never give up and never quit. This is just a frame on how to start your business. However, it is up to you to make it your own. To make it something that represents you. People will love to give you their money to work with you because of who you are and what you can do for them. Remember to always be yourself and show people how amazing life can be if they only decide to.